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Redemption Rock partners with Sam Adams on new beer

  • Posted by Bars & Bands June 21, 2024 - Filed in Business - #Worcester  #Boston  #Redemption Rock Brewing  #craft beer  #Sam Adams  - 8,925 views


    Redemption Rock Brewing photos (Facebook) 

    WORCESTER — Calling it "one of the coolest things to happen to this little brewery," the owners of Redemption Rock Brewing in Worcester announced their collaboration with Sam Adams, the O.G. in craft beer.

    Sam Adams launched "Life finds a way" in collaboration with Redemption Rock, the brewery announced in a social media post on Thursday. The beer, whose name is a reference to a line from the movie "Jurassic Park," is a Czech-style pilsner.

    Reflecting on their beginnings, Redemption Rock's owners shared their journey from admiring Sam Adams in 2008 to now having their own logo on a Sam Adams label.

    The collaboration has been a significant milestone for Redemption Rock. "It'd be impossible to overstate how important Sam Adams was to us falling in love with craft beer," the brewery wrote in a post. They praised Sam Adams for its creativity, community involvement and commitment to the craft beer movement.

    The partnership has been enjoyable for Redemption Rock, involving creative brainstorming sessions, brewing the beer, and developing names and artwork. The experience culminated in sampling the collaborative beer at Sam Adams' downtown Boston taproom.

    Redemption Rock expressed gratitude to the Sam Adams team and encouraged everyone to visit Sam Adams taprooms to try the new beer.

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